304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

5 Reasons Why You Need Email Marketing

1. What is email marketing and why should you use it

Email marketing is a form of digital communication to send promotional messages and/or newsletters about products or services. For email campaigns to be successful, you need an established list where potential customers have opted-in to receive emails from your company.

Email marketing is a great way that businesses can reach out digitally to their targeted audience and keep them updated on new promotions they may offer as well as provide updates on who’s been shopping in-store recently! A large majority of people are online these days so it makes sense why many companies invest time building lists by using forms available anywhere online such as websites, social media platforms like Facebook, etc… Building up this huge database takes some work but when done correctly will benefit any business looking towards

2. The benefits of email marketing

 Email marketing is a great way to keep in touch with customers and promote your business without spending much time or money. It can be also used for transactional purposes like sending receipts, shipping notifications, etc., so people don’t need to log into the website just do that simple thing which they usually forget about it if you use email only as a promotional channel then probably this would not work because there are many things out of our hand we cannot control when client unsubscribe from emails by mistake

Email marketing is a great way to keep in touch with customers and promote your business without spending much time or money. Sending receipts, shipment notifications through an automated system has been proven more efficient than using direct mail methods such as snail-mail postcards since recipients

3. How to get started with your first campaign

To get started, you need to know what your goal is. Do you want more subscribers? More engagement with existing ones? Or maybe both! Next, think about who would be interested in hearing from you and whether or not they’re likely to open the email when it arrives. 

If there are certain times of day that work best for them (i.e., evening time), make sure those emails arrive during their appropriate hours so people can read them without getting frustrated by a late-night message while trying to sleep because of an early morning one

To start an email campaign, first, determine what exactly goals do we have in mind like our main target group as well as potential desired outcomes such as increased subscriber base or better customer interaction

4. Examples of different types of campaigns 

A few examples of different types of email campaigns are newsletters, promotional emails, or sales offers. Email marketing can be used for a variety of purposes including announcing events and promoting products but the most common is to inform customers about new specials and services being offered by companies like yours.

A few examples include a newsletter campaign where you send updates on your product/service using informative articles relevant to your target audience; also consider sending an occasional special offer via promo emails which will increase trust among consumers as they feel valued when receiving such messages from brands with whom they have previously transacted business within some way along their journey through the customer lifecycle funnel.


5. Tips on how to measure the success of your email campaign

You should measure the success of your email campaign by using statistics. You can set a goal for yourself that you wish to achieve such as over 1,000 recipients or 500 clicks on a link inside an email. Track whether these numbers are met with this tool called Google Analytics which will make it easy to track how many people read and clicked through links in emails sent out from various channels (email marketing providers).

You shouldn’t have any difficulty measuring the success of your email marketing when you use analytics tools like Google Analytics because they’ll provide all kinds of data about who’s opening what kind of messages at what time where there were high levels of engagement etc… These metrics tell us everything we need to know if our efforts pay off well enough!


Email marketing is a powerful tool for generating sales, but only if you have the right tools. One of these essential email marketing software features is campaign automation. This feature allows you to set up automated emails that are sent at predetermined intervals to keep your potential customers engaged and interested in your products or services without having to manually send each one individually. The result? You’ll spend less time fussing with sending out individual messages and more time running your business! If this sounds like something you need, click on the banner below and get started automating your campaigns today.